Who I am

Erik Kraij - With more than 20 years of business development experience for businesses from the UK, the DACH region, Southern Europe and the US, I help companies successfully navigate the cultural and business nuances of the Dutch market. I have supported companies in various sectors, such as in sportswear, fashion, footwear, FMCG (skincare) and DIY (adhesives). Thanks to my knowledge and strategic approach, I know how to effectively guide international companies in their introduction to the Dutch market.

My approach: hands-on

My hands-on approach means that I not only provide strategic advice, but am also actively involved in implementation. I work closely with your team to develop and implement a tailor-made strategy that rapidly grows your business in the Netherlands. My approach is practical, transparent and goal-oriented. Thanks to my extensive knowledge of the local market and international experience, I can bridge cultural differences and make the most of opportunities.