Expanding your business into the NetherlandsAs a specialist in Market Entry, I am your partner for a successful entry into the Dutch market. I do this through strategic advice, operational support and access to a broad local network. My services focus on four main areas:
I understand the unique challenges as well as opportunities associated with entering a new market. With years of experience, in-depth language skills and an eye for cultural differences, I ensure that your business can start and grow quickly and efficiently in the Netherlands. |  |
Expanding your business into the Netherlands
Who I am
Erik Kraij - With more than 20 years of business development experience for businesses from the UK, the DACH region, Southern Europe and the US, I help companies successfully navigate the cultural and business nuances of the Dutch market. I have supported companies in various sectors, such as in sportswear, fashion, footwear, FMCG (skincare) and DIY (adhesives). Thanks to my knowledge and strategic approach, I know how to effectively guide international companies in their introduction to the Dutch market. Here you can find a number of practical cases that I have supervised in my career.
For whom.
My clients are companies looking to expand into the Netherlands. My expertise lies mainly in the consumer goods and FMCG sectors. I work not only with established companies, but also with smaller enterprises and start-ups. I offer flexible rates: hourly, monthly, project, commission-based or a combination of these models.
Here you can find a number of practical cases that I have supervised in my career.
About the Netherlands
The Netherlands is an excellent choice for international expansion thanks to its strategic location in Europe, favourable business climate and strong infrastructure. The country offers numerous commercial opportunities, including:
- Strong business climate: With tax rates of 19% for profits up to €200,000 and 25.8% above, the Netherlands offers attractive tax advantages and international tax treaties.
- Highly educated and multilingual population: The Netherlands has an educated workforce, many of whom speak multiple languages (English, German, French).
- Innovative infrastructure: Infrastructure in the Netherlands is excellent, with advanced logistics networks and digital connectivity.
- Find out more about Legal, compliancy and regulatory matters